Shine For Women Founders

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Meet our Founders, Anna Baréz-Brown and Caroline Whaley

"Anna and Cal are straight talking and nurturing, with an incredible ability to see the potential in everyone."

Anna Baréz-Brown, Co-founder


Anna is a renowned executive coach and has spent the last 18 years helping women and men reach the top of their careers. Before setting up her coaching company in 2001 she had a corporate career working for Axel-Springer AG and Bertelsmann AG in Hamburg and London overseeing their European Marketing and Sales activities. She was part of the digital revolution and one of the first female leaders in tech heading up a search engine from 1997 – 2001.

Anna is a CTI leadership coach, a Neuro Lingustic Master Practitioner and a qualified Organisational Relationship Systems Coach.

Anna has two children and lives with her husband Chris and their two dogs in Lyme Regis in the UK. She is lucky enough to have an office with a sea view.

Caroline Whaley, Co-founder


Caroline built her career in the adventure travel industry before joining Nike in 1996 where she spent 14 years in senior global brand marketing and GM roles in UK, Europe, North America and Latin America. Following this, Caroline spent three years with the Nike Foundation, leading public-private sector partnerships and creating new brands to inspire, empower and shift social norms for millions of teenage girls living in Africa as the fastest route to eradicating global poverty.

Caroline is also a qualified Organisational Relationships Systems Coach and has an MBA (Distinction) from Lancaster University.

When not traveling extensively for work and pleasure, Caroline can be found running through Dorset with her two spaniels or sailing with her husband, Tim.